An exploratory study of in-home shoppers in a concentrated retail market-Reference-Cited by-同舟云学术

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An exploratory study of in-home shoppers in a concentrated retail market

Published:1995-01 Issue:1 Volume:2 Page:15-23
ISSN:0969-6989
Container-title:Journal of Retailing and Consumer Services
language:en
Short-container-title:Journal of Retailing and Consumer Services

Author:

Shamdasani Prem N.,Ong Geok Yeow

Publisher

Elsevier BV

Subject

Marketing

Reference24 articles.

1. A conjoint investigation of the relative importance of risk relievers in direct marketing;Akaah;Journal of Advertising Research,1988

2. Direct marketing mail rising but consumer response still lagging;Straits Times,1990

3. Teleview is here;Straits Times,1990

4. Future consumers will shop via mail and the phone;Sunday Times,1991

5. In-home shoppers: the market for innovative distribution system;Berkowitz;Journal of Retailing,1979

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