1. Repeat-viewing of prime-time US programs;Barwise;Journal of Advertising Research,1986
2. The liking and viewing of regular TV programs;Barwise;Journal of Consumer Research,1987
3. Double jeopardy in television program choice;Donthu;Journal of the Academy of Marketing Science,1994
4. Double jeopardy revisited;Ehrenberg;Journal of Marketing,1990
5. Excess behavioral loyalty for high-share brands: deviations from the Dirichlet model for repeat purchasing;Fader;Journal of Marketing Research,1993