Determinants of shoe retailers' perceptions of promotion tools-Reference-Cited by-同舟云学术

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Determinants of shoe retailers' perceptions of promotion tools

Published:1996-07 Issue:3 Volume:3 Page:155-162
ISSN:0969-6989
Container-title:Journal of Retailing and Consumer Services
language:en
Short-container-title:Journal of Retailing and Consumer Services

Author:

Fam Kim Shyan,Merrilees Bill

Publisher

Elsevier BV

Subject

Marketing

Reference23 articles.

1. How does cultural collectivism operate? The impact of task and maintanance contributions on reward distribution;Bond;Journal of Cross-Cultural Psychology,1983

2. A binational analysis of marketing programmes used by small retailers in Great Britain and the US;Brady;International Journal of Retailing,1989

3. Introduction to Advertising and Promotion: An Integrated Marketing Communications Perspectives;Belch,1995

4. Promotion Management;Burnett,1993

5. Culture's Consequences: International Difference in Work Related Values;Hofstede,1980

Cited by 3 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. In‐store marketing: a strategic perspective;Asia Pacific Journal of Marketing and Logistics;2011-03-29

2. Differing views and use of integrated marketing communications – findings from a survey of New Zealand small businesses;Journal of Small Business and Enterprise Development;2001-09-01

3. Exploring the relevance of strategic promotion management approach among small independent retailers;International Journal of Retail & Distribution Management;1998-10

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