Relationship Marketing-Reference-Cited by-同舟云学术

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Relationship Marketing

Published:2003-07 Issue:3 Volume:30 Page:644-659
ISSN:0160-7383
Container-title:Annals of Tourism Research
language:en
Short-container-title:Annals of Tourism Research

Author:

Fyall Alan,Callod Christine,Edwards Brenda

Publisher

Elsevier BV

Subject

Tourism, Leisure and Hospitality Management,Development

Reference52 articles.

1. Marketing Research;Aaker,1998

2. Marketing at the Crossroads;Ballantyne;Asia–Australia Marketing Journal,1994

3. Destination Loyalty and Switching Behavior of Travelers: A Markov Analysis;Baloglu;Tourism Analysis,1998

4. Relationship Marketing;Berry,1983

5. The Database Revolution;Bickert;Target Marketing,1992

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