The effectiveness of same-sex versus opposite-sex role models in advertisements to reduce alcohol consumption in teenagers

Author:

Bochner Stephen

Publisher

Elsevier BV

Subject

Psychiatry and Mental health,Toxicology,Clinical Psychology,Medicine (miscellaneous)

Reference27 articles.

1. The health promoting function of mass media and reference groups: Motivating or reinforcing of behavior change;Ben-Sira;Social Science and Medicine,1982

2. The role of psychological reactance in drinking following alcohol prevention messages;Bensley;Journal of Applied Social Psychology,1991

3. A theory of pdychological reactance;Brehm,1966

4. Psychological reactance: A theory of freedom and control;Brehm,1981

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