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Cross-cultural study about cyborg market acceptance: Japan versus Spain

  • Published:2019-09 Issue:3 Volume:25 Page:129-137
  • ISSN:2444-8834
  • Container-title:European Research on Management and Business Economics
  • language:en
  • Short-container-title:European Research on Management and Business Economics

Author:

Murata Kiyoshi,Arias-Oliva Mario,Pelegrín-Borondo Jorge

Funder

University of La Rioja

Banco Santander

COBEMADE research group at the University of La Rioja

Publisher

Elsevier BV

Subject

Marketing,Strategy and Management,Economics and Econometrics,Business and International Management

Reference85 articles.

1. The theory of planned behavior;Ajzen;Organizational Behavior and Human Decision Processes,1991

2. Cross-cultural differences in the adoption of social media;Alsaleh;Journal of Research in Interactive Marketing,2019

3. Investigating the cross-cultural dimensions of educational Web 2.0 acceptance: The case of Moroccan and American university students;Amzaourou;Research in Comparative and International Education,2018

4. Variables influencing cryptocurrency use: A technology acceptance model in Spain;Arias-Oliva;Frontiers in Psychology,2019
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