1. Positioning the destination product—can regional tourist boards learn from private sector practice?;Alford;Journal of Travel and Tourism Marketing,1998
2. Heritage and tourism;Ashworth,1992
3. The tourist-historic city;Ashworth,2000
4. Marketing and place promotion;Ashworth,1994
5. British Tourist Authority, (1983). The arts as an attraction for overseas visitors to Britain. London: British Tourist Authority.