Towards a model of the Place Brand Web
Author:
Publisher
Elsevier BV
Subject
Strategy and Management,Tourism, Leisure and Hospitality Management,Transportation,Development
Reference75 articles.
1. The brand relationship spectrum: key to the brand architecture challenge;Aaker;California Management Review,2000
2. The four Rs of place branding;Aitken;Journal of Marketing Management,2011
3. Place branding: new tools for economic development;Allen;Design Management Review,2007
4. User-generated place brand equity on Twitter: the dynamics of brand associations in social media;Andehn;Place Branding and Public Diplomacy,2014
5. Foreword;Anholt;Place Branding and Public Diplomacy,2004
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