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What constitutes a favorable destination brand portfolio? Through the lens of coherence

  • Published:2022-06 Issue: Volume:90 Page:104480
  • ISSN:0261-5177
  • Container-title:Tourism Management
  • language:en
  • Short-container-title:Tourism Management

Author:

Yang Fiona X.ORCID,Li Xiangping,Choe YeongbaeORCID

Publisher

Elsevier BV

Subject

Strategy and Management,Tourism, Leisure and Hospitality Management,Transportation,Development

Reference134 articles.

1. Destination branding in a hostile environment;d'Hauteserre;Journal of Travel Research,2001

2. Building strong brands;Aaker,1996

3. Dimensions of brand personality;Aaker;Journal of Marketing Research,1997

4. Brand portfolio strategy: Creating relevance, differentiation, energy, leverage, and clarity;Aaker,2004

5. The brand relationship spectrum:the key to the brand architecture challenge;Aaker;California Management Review,2000

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