Market segments based on the dominant movement patterns of tourists

Author:

Xia Jianhong (Cecilia),Evans Fiona H.,Spilsbury Katrina,Ciesielski Vic,Arrowsmith Colin,Wright Graeme

Publisher

Elsevier BV

Subject

Strategy and Management,Tourism, Leisure and Hospitality Management,Transportation,Development

Reference21 articles.

1. Categorical data analysis;Agresti,1990

2. Categorical data analysis;Agresti,2002

3. Information theory and an extension of the maximum likelihood principle;Akaike,1973

4. Emotions in segmentation: an empirical study;Bigné;Annals of Tourism Research,2004

5. Applications of multivariate analysis in international tourism research: the marketing strategy perspective of NTOs;Chandra;Journal of Economic and Social Research,2001

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