Adding character: The role of destination mascots in tourism development

Author:

Radomskaya Valeriya,Pearce Philip L.

Publisher

Elsevier BV

Subject

Strategy and Management,Tourism, Leisure and Hospitality Management,Transportation,Development

Reference87 articles.

1. The mascot researcher: Identity, power, and knowledge in fieldwork;Adams;Journal of Contemporary Ethnography,1999

2. Ethnography and participant observation;Aktinson,1998

3. The economic impact of licensing logos, emblems and mascots;Alexander;Journal of Legal Aspects of Sport,1995

4. Mobile augmented reality (MAR) game as a travel guide: Insights from pokémon GO;Aluri;Journal of Hospitality and Tourism Technology,2017

5. Mascot conservation programs: Using college animal mascots to support species conservation efforts;Baltz;Wildlife Society Bulletin,2000

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