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Branding the destination versus the place: The effects of brand complexity and identification for residents and visitors

  • Published:2017-02 Issue: Volume:58 Page:15-27
  • ISSN:0261-5177
  • Container-title:Tourism Management
  • language:en
  • Short-container-title:Tourism Management

Author:

Zenker Sebastian,Braun Erik,Petersen Sibylle

Funder

Deutsche Forschungsgemeinschaft

Publisher

Elsevier BV

Subject

Strategy and Management,Tourism, Leisure and Hospitality Management,Transportation,Development

Reference87 articles.

1. Social identity on a national scale: Optimal distinctiveness and young people's self-expression through musical preference;Abrams;Group Processes and Intergroup Relations,2009

2. The measurement and antecedents of affective, continuance and normative commitment to the organization;Allen;Journal of Occupational Psychology,1990

3. Place attachment;Altman,1992

4. Should place brands be simple?;Anholt;Place Branding and Public Diplomacy,2009

5. AMOS 4.0 users' guide;Arbuckle,1999

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