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Electronic word-of-mouth in hospitality and tourism management

  • Published:2008-06 Issue:3 Volume:29 Page:458-468
  • ISSN:0261-5177
  • Container-title:Tourism Management
  • language:en
  • Short-container-title:Tourism Management

Author:

Litvin Stephen W.,Goldsmith Ronald E.,Pan Bing

Publisher

Elsevier BV

Subject

Strategy and Management,Tourism, Leisure and Hospitality Management,Transportation,Development

Reference78 articles.

1. AMA [American Marketing Association] (2005). Code of ethics Ethical norms and values for marketers. Accessed at 〈http://www.marketingpower.com〉.

2. Marketers weigh efficacy and ethics of guerilla efforts;Atkinson;Advertising Age, Midwestern Edition,2004

3. Role of product-related conversations in the diffusion of a new product;Arndt;Journal of Marketing Research,1967

4. Blogs will change your business;Baker;Business Week,2005

5. Word-of-mouth processes within a services purchase decision context;Bansal;Journal of Service Research,2000

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