Virtual experience vs. brochures in the advertisement of scenic spots: How cognitive preferences and order effects influence advertising effects on consumers-Reference-Cited by-同舟云学术

Virtual experience vs. brochures in the advertisement of scenic spots: How cognitive preferences and order effects influence advertising effects on consumers

Published:2008-02 Issue:1 Volume:29 Page:146-150
ISSN:0261-5177
Container-title:Tourism Management
language:en
Short-container-title:Tourism Management

Author:

Chiou Wen-Bin,Wan Chin-Sheng,Lee Hsin-Yi

Publisher

Elsevier BV

Subject

Strategy and Management,Tourism, Leisure and Hospitality Management,Transportation,Development

Reference24 articles.

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4. Picking through the clutter, MediaCom bids for flawless;Fitzgerald;Advertising Age,1999

5. Dose attitude toward the ad affect brand attitude under a brand evaluation set;Gardner;Journal of Marketing Research,1985

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