Floorball's Penetration of Australia: Rethinking the Nexus of Globalisation and Marketing-Reference-Cited by-同舟云学术

Floorball's Penetration of Australia: Rethinking the Nexus of Globalisation and Marketing

Published:1999-07-01 Issue:2 Volume:2 Page:133-149
ISSN:1441-3523
Container-title:Sport Management Review
language:en
Short-container-title:Sport Management Review

Author:

Lai Fong-Yi¹

Affiliation:

1. Griffith University

Publisher

Informa UK Limited

Subject

Marketing,Management Science and Operations Research,Organizational Behavior and Human Resource Management,Strategy and Management,Tourism, Leisure and Hospitality Management,Business and International Management

Link

https://www.tandfonline.com/doi/pdf/10.1016/S1441-3523%2899%2970093-8

Reference56 articles.

1. M.AlbrowThe global age1997Stanford University PressStanford, CA

2. A.AppaduraiModernity at large: Cultural dimensions in globalization1996University of Minnesota PressMinneapolis

3. B.AxfordThe global system: Economics, politics and culture1995Polity PressOxford

4. Sports Geography

5. R.J.BarnetJ.CavanaghGlobal dreams: Imperial corporations and the new world order1994Simon & SchusterNew York

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