Emerging Issues in Olympic Sponsorship: Implications for Host Cities-Reference-Cited by-同舟云学术

Emerging Issues in Olympic Sponsorship: Implications for Host Cities

Published:2000-01-01 Issue:1 Volume:3 Page:71-92
ISSN:1441-3523
Container-title:Sport Management Review
language:en
Short-container-title:Sport Management Review

Author:

Brown Graham¹

Affiliation:

1. Southern Cross University

Publisher

Informa UK Limited

Subject

Marketing,Management Science and Operations Research,Organizational Behavior and Human Resource Management,Strategy and Management,Tourism, Leisure and Hospitality Management,Business and International Management

Link

https://www.tandfonline.com/doi/pdf/10.1016/S1441-3523%2800%2970080-5

Reference51 articles.

1. Sport sponsorship as distinctive competence

2. Ansett (1998a). Ansett Australia's Olympic involvement. Internal document, Ansett Australia.

3. Ansett (1998b). Bring on the world. Internal document, Ansett Australia.

4. Servicescapes: The Impact of Physical Surroundings on Customers and Employees

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