Export marketing strategy and performance: A focus on SMEs promotion

Author:

Obadia ClaudeORCID,Vida IrenaORCID

Publisher

Elsevier BV

Subject

Marketing,Finance,Business and International Management,Strategy and Management

Reference68 articles.

1. Adaptation of international marketing strategy components, competitive advantage, and firm performance: A study of Hong Kong exporters;Albaum;Journal of International Marketing,2001

2. Allison, P. (2018). Instrumental variables in structural equation models, https://statisticalhorizons.com/iv-in-sem (accessed November 26, 2022).

3. The future of relational research in international marketing: Constructs and conduits;Ambler;International Marketing Review,2000

4. The use of pledges to build and sustain commitment in distribution channels;Anderson;Journal of Marketing Research,1992

5. Predicting the performance of measures in a confirmatory factor analysis with a pretest assessment of their substantive validities;Anderson;Journal of Applied Psychology,1991

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