Reaching middle class consumers in emerging markets: Unlocking market potential through urban-based analysis-Reference-Cited by-同舟云学术

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Reaching middle class consumers in emerging markets: Unlocking market potential through urban-based analysis

Published:2016-06 Issue:3 Volume:25 Page:703-710
ISSN:0969-5931
Container-title:International Business Review
language:en
Short-container-title:International Business Review

Author:

Kardes Ilke

Publisher

Elsevier BV

Subject

Marketing,Finance,Business and International Management

Reference100 articles.

1. Going to market in developing economies: winning big by targeting small;Agrawal,2014

2. The airport city phenomenon: evidence from large U.S. airports;Appold;Urban Studies,2013

3. An application of econometric models to international marketing;Armstrong;Journal of Marketing Research,1970

4. Is your emerging-market strategy local enough?;Atsmon;McKinsey Quarterly,2011

5. Winning the $30 trillion decathlon: going for gold in emerging markets;Atsmon;McKinsey Quarterly,2012

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2. Marketing financial services in Africa: exploring the heterogeneous middle-class consumer across nine countries;Journal of Financial Services Marketing;2022-09-17

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4. More than a mere cup of coffee: When perceived luxuriousness triggers Chinese customers’ perceptions of quality and self-congruity;Journal of Retailing and Consumer Services;2022-01

5. Exploring Emerging Markets’ Demographic and Macroeconomic Dynamics and the Middle Class Growth: The Case of China and India;Naše gospodarstvo/Our economy;2021-12-01

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