The Myth of Massive Media Impact: Savagings and Salvagings-Reference-Cited by-同舟云学术

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The Myth of Massive Media Impact: Savagings and Salvagings

Published:1986 Issue: Volume: Page:173-257
ISSN:
Container-title:Public Communication and Behavior
language:
Short-container-title:

Author:

MCGUIRE WILLIAM J.

Publisher

Elsevier

Reference512 articles.

1. Modeling advertising-sales relationships involving feedback: A time series analysis of six cereal brands;Aaker;Journal of Marketing Research,1982

2. The effects of television advertising on children;Adler,1980

3. Advertising's hidden effects: Manufacturer's advertising and retail pricing;Albion,1983

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