An analysis of the perceptions of the role of social media marketing in shaping the preferences of the electorate: A case study of the 2018 Colombian presidential election-Reference-Cited by-同舟云学术

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An analysis of the perceptions of the role of social media marketing in shaping the preferences of the electorate: A case study of the 2018 Colombian presidential election

Published:2021 Issue: Volume: Page:219-241
ISSN:
Container-title:Strategy, Leadership, and AI in the Cyber Ecosystem
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Author:

Arteaga Natalia Gomez,Clark Lillian

Publisher

Elsevier

Reference72 articles.

1. Likert scales and data analyses;Allen,2007

2. Word-of-mouth (WOM): voters originated communications on candidates during;Argan;Int. J. Bus. Soc. Sci.,2012

3. Social media marketing in politics;Ayankoya,2014

4. The Basics of Social Research;Babbie,2011

5. The political marketing planning process: improving image and message in strategic target areas;Baines;Mark. Intell. Plan.,2002

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