Impacto de la responsabilidad social empresarial en el comportamiento de compra y disposición a pagar de consumidores bogotanos

Author:

Marquina Feldman Percy,Reficco Ezequiel

Publisher

Universidad Icesi

Subject

Management of Technology and Innovation,Marketing,Strategy and Management,Economics and Econometrics,Finance,Business and International Management

Reference52 articles.

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3. El consumidor ante la responsabilidad social corporativa. Actitudes según edad y género;Arredondo;Cuadernos de Administración,2011

4. Asociación Nacional de Empresarios de Colombia [ANDI] (2009). Encuesta sobre Responsabilidad Social Empresarial RSE – 2009-10. Colombia mantiene su inversión en Responsabilidad Social Empresarial [consultado 30 Oct 2014]. Disponible en: http://www.andi.com.co/pages/noticias/noticia_detalle.aspx?IdNews=101

5. Global segments of socially conscious consumers: Do they exist?;Auger,2010

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