e-Supplement–World Social Marketing Conference 2008: Where is our Coke?

Author:

Ong Denise,Thorpe Allison,Merritt Rowena

Publisher

Elsevier BV

Subject

Public Health, Environmental and Occupational Health,General Medicine

Reference9 articles.

1. Smith B. New challenges, new future. Available at: http://www.tcp-events.co.uk/wsmc/keynotes.html [last accessed 14.08.09].

2. ‘Where are all the products? Are we really doing social marketing, or are we doing social sales?;Merritt;Soc Mar Q,2009

3. Smith AJ, Henry L. ‘Setting the guinea pigs free’: towards a new model of community-led social marketing. Public Health 2009. doi:10.1016/j.puhe.2009.07.010.

4. Guidelines for the development of social marketing programmes for sun protection among adolescents and young adults;Johnson;Public Health,2009

5. ‘Learn the signs. Act early’: a campaign to help every child reach his or her full potential;Daniel;Public Health,2009

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