Optimal pricing and product-planning for new multiattribute products based on conjoint analysis-Reference-Cited by-同舟云学术

Optimal pricing and product-planning for new multiattribute products based on conjoint analysis

Published:1995-03 Issue:2-3 Volume:38 Page:245-253
ISSN:0925-5273
Container-title:International Journal of Production Economics
language:en
Short-container-title:International Journal of Production Economics

Author:

Yoo Dong-il,Ohta Hiroshi

Publisher

Elsevier BV

Subject

Industrial and Manufacturing Engineering,Management Science and Operations Research,Economics and Econometrics,General Business, Management and Accounting

Reference15 articles.

1. Conjoint analysis in marketing: New developments with implications for research and practice;Green;J. Marketing,1990

2. Research for Marketing Decisions;Green,1988

3. A reservation-price model for optimal pricing of multiattribute products in conjoint analysis;Kohli;J. Marketing. Res.,1991

4. Commercial use of conjoint analysis: A survey;Cattin;J. Marketing,1982

5. Commercial use of conjoint analysis: An update;Wittink;J. Marketing,1989

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