Improving interface congruence between manufacturing and marketing in industrial-product manufacturers-Reference-Cited by-同舟云学术

Improving interface congruence between manufacturing and marketing in industrial-product manufacturers

Published:1994-11 Issue:1 Volume:37 Page:27-40
ISSN:0925-5273
Container-title:International Journal of Production Economics
language:en
Short-container-title:International Journal of Production Economics

Author:

Rho Boo-Ho,Hahm Yong-Seok,Yu Yung-Mok

Publisher

Elsevier BV

Subject

Industrial and Manufacturing Engineering,Management Science and Operations Research,Economics and Econometrics,General Business, Management and Accounting

Reference30 articles.

1. Cooperation and conflict between industrial sales and production;Clare;Ind. Marketing Mgmt.,1984

2. Coordination of Production and Sales;Konijnendijk,1992

3. An Empirical Study of Buyer/Seller Relationships in U.S. Manufacturing Firms;Landeros,1988

4. Creating Customer Value Through Functional Integration: The Effects of Organizational Design Factors on Organizational Marketing;Guolla,1992

5. The Impact of ‘Just-In-Time’ Systems on Industrial Firms' Competitive Advantage: Toward An Integration of Marketing and Manufacturing Strategies;Chun,1991

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