Advertising expenses and operational performance: Evidence from the global hotel industry
Author:
Publisher
Elsevier BV
Subject
Economics and Econometrics,Finance
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2. An exploration of ripple effects of advertising among major suppliers in a supply chain network;Journal of Business Research;2023-12
3. Comparing efficiency in all-inclusive and bed and breakfast hotel businesses: a multi-period data envelopment analysis in Turkey;European Journal of Management and Business Economics;2022-06-21
4. Technical and managerial efficiency assessment of European banks using a conditional nonparametric approach;International Transactions in Operational Research;2020-09-15
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