What We Know and Don't Know About Online Word-of-Mouth: A Review and Synthesis of the Literature
Author:
Publisher
Elsevier BV
Subject
Marketing,Business and International Management
Reference159 articles.
1. Putting Money Where the Mouths Are: The Relation Between Venture Financing and Electronic Word-of-Mouth;Aggarlwal;Information Systems Research,2012
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3. Service Innovation and Electronic Word-of-Mouth: Is it Worth Listening To?;Andreassen;Managing Service Quality,2009
4. Giving with Impure Altruism: Applications to Charity and Ricardian Equivalence;Andreoni;Journal of Political Economy,1989
5. On Braggarts and Gossips: A Self-Enhancement Account of Word-of-Mouth Generation and Transmission;Angelis;Journal of Marketing Research,2011
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