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Interactive Technologies and Retailing Strategy: A Review, Conceptual Framework and Future Research Directions

  • Published:2010-05 Issue:2 Volume:24 Page:96-110
  • ISSN:1094-9968
  • Container-title:Journal of Interactive Marketing
  • language:en
  • Short-container-title:Journal of Interactive Marketing

Author:

Varadarajan Rajan,Srinivasan Raji,Vadakkepatt Gautham Gopal,Yadav Manjit S.,Pavlou Paul A.,Krishnamurthy Sandeep,Krause Tom

Publisher

Elsevier BV

Subject

Marketing,Business and International Management

Reference76 articles.

1. When Are Technologies Disruptive? A Demand-based View of the Emergence of Competition;Adner;Strategic Management Journal,2002

2. Strategic Assets and Organizational Rent;Amit;Strategic Management Journal,1993

3. Value Creation in E-Business;———;Strategic Management Journal,2001

4. Technological Discontinuities and Dominant Designs: A Cyclical Model of Technological Change;Anderson;Administrative Science Quarterly,1990

5. Evidence of the Effect of Trust Building Technology in Electronic Markets: Price Premium and Buyer Behavior;Ba;MIS Quarterly,2002

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