A Consumer-based Taxonomy of Digital Customer Engagement Practices
Author:
Funder
VODW
Publisher
Elsevier BV
Subject
Marketing,Business and International Management
Reference82 articles.
1. Salience Effects in Brand Recall;Alba;Journal of Marketing Research,1986
2. Consumers' Relationships with Brands;Alvarez;Current Opinion in Psychology,2016
3. The Effect of Loyalty Program Fees on Program Perceptions;Ashley;Journal of Business Research,2016
4. Motivations to Interact with Brands on Facebook — Towards a Typology of Consumer–Brand Interactions;Azar;Journal of Brand Management,2016
5. Antecedents and Purchase Consequences of Customer Participation in Small Group Brand Communities;Bagozzi;International Journal of Research in Marketing,2006
Cited by 129 articles. 订阅此论文施引文献 订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献
1. Exploring the generative AI adoption in service industry: A mixed-method analysis;Journal of Retailing and Consumer Services;2024-11
2. Constant or inconstant? The time-varying effect of danmaku on user engagement in online video platforms;Internet Research;2024-08-06
3. A dualistic approach to harmonious and obsessive passion: The impact of game mechanics on mobile gaming engagement;Electronic Commerce Research;2024-08-02
4. Optimizing marketing strategy: a video analysis approach;Marketing Intelligence & Planning;2024-07-17
5. The Influence of Social Commerce Dynamics on Sustainable Hotel Brand Image, Customer Engagement, and Booking Intentions;Sustainability;2024-07-15
1.学者识别学者识别
2.学术分析学术分析
3.人才评估人才评估
"同舟云学术"是以全球学者为主线，采集、加工和组织学术论文而形成的新型学术文献查询和分析系统，可以对全球学者进行文献检索和人才价值评估。用户可以通过关注某些学科领域的顶尖人物而持续追踪该领域的学科进展和研究前沿。经过近期的数据扩容，当前同舟云学术共收录了国内外主流学术期刊6万余种，收集的期刊论文及会议论文总量共计约1.5亿篇，并以每天添加12000余篇中外论文的速度递增。我们也可以为用户提供个性化、定制化的学者数据。欢迎来电咨询！咨询电话：010-8811{复制后删除}0370
www.globalauthorid.com
TOP
Copyright © 2019-2024 北京同舟云网络信息技术有限公司 京公网安备11010802033243号 京ICP备18003416号-3