Propagators, Creativity, and Informativeness: What Helps Ads Go Viral
Author:
Funder
ISRAEL SCIENCE FOUNDATION
Publisher
Elsevier BV
Subject
Marketing,Business and International Management
Reference86 articles.
1. Combinations of Creative Elements in Radio Advertising;Abernethy;Journal of Current Issues & Research in Advertising,1993
2. Word-of-Mouth Research: Principles and Applications;Allsop;Journal of Advertising Research,2007
3. The Ad Creativity Cube: Conceptualization and Initial Validation;Ang;Journal of the Academy of Marketing Science,2007
4. What Motivates Consumers to Re-Tweet Brand Content?;Araujo;Journal of Advertising Research,2015
5. Baltas, George (2003). Determinants of Internet Advertising Effectiveness: An Empirical Study. International Journal of Market Research, 45(4), 505-515.
Cited by 36 articles. 订阅此论文施引文献 订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献
1. Clicks for money: Predicting video views through a sentiment analysis of titles and thumbnails;Journal of Business Research;2024-10
2. When “the more the better”? Mindfulness enhances the effect of the number of displayed product features in short video ADs on purchase intention;International Journal of Market Research;2024-08-14
3. Navigating the Nexus: The Integration of Social Media in Citizen-Based Monitoring for Public Service Delivery within the Smart City Landscape in South Africa;Proceedings of the 25th Annual International Conference on Digital Government Research;2024-06-11
4. How Do Implausible Tensile Price Claims Affect Consumer Perceptions of Deceptiveness and Consumer Willingness to Purchase in Online Environments?;Journal of Interactive Marketing;2024-06-03
5. Conceptualizing ephemerality in online marketing communication for consumers and firms;European Journal of Marketing;2024-05-28
1.学者识别学者识别
2.学术分析学术分析
3.人才评估人才评估
"同舟云学术"是以全球学者为主线，采集、加工和组织学术论文而形成的新型学术文献查询和分析系统，可以对全球学者进行文献检索和人才价值评估。用户可以通过关注某些学科领域的顶尖人物而持续追踪该领域的学科进展和研究前沿。经过近期的数据扩容，当前同舟云学术共收录了国内外主流学术期刊6万余种，收集的期刊论文及会议论文总量共计约1.5亿篇，并以每天添加12000余篇中外论文的速度递增。我们也可以为用户提供个性化、定制化的学者数据。欢迎来电咨询！咨询电话：010-8811{复制后删除}0370
www.globalauthorid.com
TOP
Copyright © 2019-2024 北京同舟云网络信息技术有限公司 京公网安备11010802033243号 京ICP备18003416号-3