Author:
Grewal Dhruv,Bart Yakov,Spann Martin,Zubcsek Peter Pal
Subject
Marketing,Business and International Management
Reference94 articles.
1. The Long Road to Online Conversion: A Model of Multi-channel Attribution;Abhishek,2012
2. Unraveling the Personalization Paradox: The Effect of Information Collection and Trust-building Strategies on Online Advertisement Effectiveness;Aguirre;Journal of Retailing,2015
3. Consumer Response to Uncertain Promotions: An Empirical Analysis of Conditional Rebates;Ailawadi;International Journal of Research in Marketing,2014
4. Behavioral Consequences of Affect: Combining Evaluative and Regulatory Mechanisms;Andrade;Journal of Consumer Research,2005
5. Mobile Ad Effectiveness: Hyper-contextual Targeting with Crowdedness;Andrews;Marketing Science,2015
Cited by
208 articles.
订阅此论文施引文献
订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献