Level Up! The Role of Progress Feedback Type for Encouraging Intrinsic Motivation and Positive Brand Attitudes in Public Versus Private Gaming Contexts-Reference-Cited by-同舟云学术

Level Up! The Role of Progress Feedback Type for Encouraging Intrinsic Motivation and Positive Brand Attitudes in Public Versus Private Gaming Contexts

Published:2015-11 Issue: Volume:32 Page:1-12
ISSN:1094-9968
Container-title:Journal of Interactive Marketing
language:en
Short-container-title:Journal of Interactive Marketing

Author:

Siemens Jennifer Christie,Smith Scott,Fisher Dan,Thyroff Anastasia,Killian Ginger

Publisher

Elsevier BV

Subject

Marketing,Business and International Management

Reference76 articles.

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