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2. Controlling the Information Flow: Effects on Consumers' Decision Making and Preferences;Ariely;Journal of Marketing Research,2000
3. The Moderator –Mediator Variable Distinction in Social Psychological Research: Conceptual, Strategic and Statistical Considerations;Baron;Journal of Personality and Social Psychology,1986
4. The Impact of Adding Additional Information to Television Advertising on Elaboration, Recall, Persuasion;Bellman,2004
5. Conflict, Arousal, and Curiosity;Berlyne,1960