An Empirical Analysis of Shopping Behavior Across Online and Offline Channels for Grocery Products: The Moderating Effects of Household and Product Characteristics-Reference-Cited by-同舟云学术

An Empirical Analysis of Shopping Behavior Across Online and Offline Channels for Grocery Products: The Moderating Effects of Household and Product Characteristics

Published:2010-11 Issue:4 Volume:24 Page:251-268
ISSN:1094-9968
Container-title:Journal of Interactive Marketing
language:en
Short-container-title:Journal of Interactive Marketing

Author:

Chu Junhong,Arce-Urriza Marta,Cebollada-Calvo José-Javier,Chintagunta Pradeep K.

Publisher

Elsevier BV

Subject

Marketing,Business and International Management

Reference33 articles.

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