1. Strategic marketing for non-profit organizations;Andreasen,2003
2. Asking the right questions: A critique of Facebook, social media, and libraries;Bodnar;Public Services Quarterly,2011
3. Marketing research;Burns,2010
4. The accidental library marketer;Dempsey,2009
5. Marketing in non-profit organizations: An international perspective;Dolnicar;International Marketing Review,2009