A behavioral window on the mind of the market: An application of the response time paradigm

Author:

Mast Fred W.,Zaltman Gerald

Publisher

Elsevier BV

Subject

General Neuroscience

Reference25 articles.

1. The prediction of behavioral intentions in a choice situation;Ajzen;J. Exp. Soc. Psychol.,1969

2. Hearing the Voice of the Market;Barabba,1991

3. Automaticity of social behavior: direct effects of trait constructs and stereotype activation on action;Bargh;J. Pers. Soc. Psychol.,1996

4. The generalizability of subliminal mere exposure effects: influence of stimuli perceived without awareness of social behavior;Bornstein;J. Pers. Soc. Psychol.,1987

5. K.A. Braun-Latour, N.M. Puccinelli, F.W. Mast, Negative affect states: do they impair or enhance consumer cognition, submitted for publication.

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