Perceived cultural congruence’s influence on employed communication strategies and resultant performance: a transitional economy international joint venture illustration-Reference-Cited by-同舟云学术

Perceived cultural congruence’s influence on employed communication strategies and resultant performance: a transitional economy international joint venture illustration

Published:2003-08 Issue:4 Volume:12 Page:499-521
ISSN:0969-5931
Container-title:International Business Review
language:en
Short-container-title:International Business Review

Author:

Zeybek Ali Yavuz,O’Brien Matthew,Griffith David A

Publisher

Elsevier BV

Subject

Marketing,Finance,Business and International Management

Reference63 articles.

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