1. Rational decision theory: sufficient but not necessary;Binmore;American Psychologist,1991
2. Bjerano, O., Erev, I., Maital, S., 1998. When does experience impair choice behavior? Working Paper: Davidson Faculty of Industrial Engineering and Management, Technion, Haifa, Israel.
3. Camerer, C., 1995. Individual decision making. In: Kagel, J., Roth, A.E. (Eds.), The Handbook of Experimental Economics. Princeton University Press, Princeton, NJ.
4. Erev, I., Roth, A.E., 1996. On the need for low rationality cognitive game theory: reinforcement learning in games with unique mixed strategy equilibrium. Working Paper.
5. On the law of effect;Herrnstein;Journal of the Experimental Analysis of Behavior,1970