Will face recognition revolutionise the shopping experience?

Author:

Elloumi Wael1,Cauchois Cyril1,Pasqual Charlotte1

Affiliation:

1. Worldline

Abstract

Today, facial recognition is a prevalent though controversial technology. It has become established as the most natural means of biometric identification, as it doesn’t require any contact or physical interaction by the end user – a feature that has become even more important during the coronavirus pandemic. Facial recognition is also one of the most adopted biometric modalities that's now being used for many and varied use-cases, such as in payments or loyalty experiences.

Publisher

Mark Allen Group

Subject

Electrical and Electronic Engineering,General Computer Science

Reference8 articles.

1. Jethro Mullen, Serenitie Wang. ‘Pay with your face at this KFC in China’. 1 September 2017. CNN Business. https://money.cnn.com/2017/09/01/technology/china-alipay-kfc-facial-recognition/index.html. Accessed February 2021.

2. Tim Biggs. ‘Harm against humans: Rights chief warns of facial recognition threat’. 13 June 2020. Brisbane Times. https://www.brisbanetimes.com.au/technology/harm-against-humans-rights-chief-warns-of-facial-recognition-threat-20200611-p551o6.html. Accessed February 2021.

3. Zak Doffman. ‘China Is Using Facial Recognition To Track Ethnic Minorities, Even In Beijing’. 3 May 2019. Forbes. https://www.forbes.com/sites/zakdoffman/2019/05/03/china-new-data-breach-exposes-facial-recognition-and-ethnicity-tracking-in-beijing/?sh=2085945634a7. Accessed February 2021.

4. ‘Chung-Ang University Tests UNIONCOMMUNITY's Biometric Thermal Scanner’. 19 June 2020. FindBiometrics. https://findbiometrics.com/chung-ang-university-tests-unioncommunitys-biometric-thermal-scanner-061905/. Accessed February 2021.

5. Alice Vitard. ‘Coup d'arrêt à l'utilisation de caméras de surveillance pour détecter les masques à Châtelet et Cannes’. 22 June 2020. Usine Digitale. https://www.usine-digitale.fr/article/coup-d-arret-a-l-utilisation-de-cameras-de-surveillance-pour-detecter-les-masques-a-chatelet-et-cannes.N978201. Accessed February 2021.

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