1. The conditioning of negative attitudes with the use of “uncertainty” as the conditioned stimulus;Carriero,1964
2. Attitude formation: The development of a color-preference response through mediated generalization;Eisman;J. abnorm. soc. Psychol.,1955
3. The psychologist looks at language;Mowrer;Amer. Psychologist,1954
4. Method and theory in experimental psychology;Osgood,1953
5. The principle of congruity in the prediction of attitude change;Osgood;Psychol. Rev.,1955