1. Marketing, scientific progress and scientific method;Anderson;Journal of Marketing,1983
2. The tyranny of paradigms: The case for paradigmatic pluralism in marketing;Arndt,1985
3. The Relation of Economic History to Economic Theory;Ashton,1971
4. Barriers to New Competition;Bain,1956
5. Scholarship Reconsidered: Priorities of the Professoriate;Boyer,1990