Marketing effectiveness of the hotel industry in Croatia-Reference-Cited by-同舟云学术

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Marketing effectiveness of the hotel industry in Croatia

Published:2000-09 Issue:3 Volume:19 Page:227-240
ISSN:0278-4319
Container-title:International Journal of Hospitality Management
language:en
Short-container-title:International Journal of Hospitality Management

Author:

Cizmar Sanja,Weber Sanda

Publisher

Elsevier BV

Subject

Strategy and Management,Tourism, Leisure and Hospitality Management

Reference24 articles.

1. Marketing effectiveness and business performance in the hotel industry;Appiah-Adu;Journal of Hospitality and Leisure Marketing,1999

2. Hospitality marketing research;Bowen;International Journal of Hospitality Management,1998

3. Hotel and Food Service Marketing;Buttle,1986

4. Marketing management and tourism;Calantone;Annals of Tourism Research,1991

5. The privatisation of the tourist sector in Croatia during the transitional and war conditions;Cizmar;Tourism,1997

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