The roles of cooperative advertising and endogenous online price discount in a dual-channel supply chain
Author:
Funder
National Office for Philosophy and Social Sciences
Publisher
Elsevier BV
Subject
General Engineering,General Computer Science
Reference39 articles.
1. Agency selling or reselling? Channel structures in electronic retailing;Abhishek;Management Science,2016
2. Pricing and advertising decisions in a direct-sales closed-loop supply chain;Asghari;Computers & Industrial Engineering,2022
3. Cooperative advertising models in supply chain management: a review;Aust;European Journal of Operational Research,2014
4. The changing face of co-op marketing;Borrell Associates Inc,2015
5. Effects of the pricing and cooperative advertising policies in a two-echelon dual-channel supply chain;Chen;Computers & Industrial Engineering,2015
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