Regular and promotional sales in new product life cycles: Competition and forecasting-Reference-Cited by-同舟云学术

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Regular and promotional sales in new product life cycles: Competition and forecasting

Published:2019-04 Issue: Volume:130 Page:250-257
ISSN:0360-8352
Container-title:Computers & Industrial Engineering
language:en
Short-container-title:Computers & Industrial Engineering

Author:

Guidolin Mariangela,Guseo Renato,Mortarino Cinzia

Publisher

Elsevier BV

Subject

General Engineering,General Computer Science

Reference41 articles.

1. SKU demand forecasting in the presence of promotions;Ali;Expert Systems with Applications,2009

2. An introduction to numerical analysis;Atkinson,1989

3. A new product growth model for consumer durables;Bass;Management Science,1969

4. Why the Bass model fits without decision variables;Bass;Marketing Science,1994

5. How promotions work;Blattberg;Marketing science,1995

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