Market segmentation through data mining: A method to extract behaviors from a noisy data set-Reference-Cited by-同舟云学术

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Market segmentation through data mining: A method to extract behaviors from a noisy data set

Published:2017-07 Issue: Volume:109 Page:233-252
ISSN:0360-8352
Container-title:Computers & Industrial Engineering
language:en
Short-container-title:Computers & Industrial Engineering

Author:

Murray Paul W.,Agard Bruno^ORCID,Barajas Marco A.

Funder

National Sciences and Engineering Research Council of Canada

Publisher

Elsevier BV

Subject

General Engineering,General Computer Science

Reference63 articles.

1. Data-mining-based methodology for the design of product families;Agard;International Journal of Production Research,2004

2. Assessing public transport travel behaviour from smart card data with advanced data mining techniques;Agard,2013

3. Efficient similarity search in sequence databases;Agrawal,1993

4. A data mining approach to forecast behavior;Altintas;Annals of Operations Research,2014

5. Bank selection decisions and market segmentation;Anderson;Journal of Marketing,1976

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