Trusting the Social Media in Small Business

Author:

Kahar Rohayah,Yamimi Faizal,Bunari Ghazali,Habil Hadina

Publisher

Elsevier BV

Subject

General Medicine

Reference22 articles.

1. Kaplan, A.M. & Haenlein. Users of the world, unite! The challenges and opportunities of Social Media. Business Horizons 2010; 53, 59-68.

2. Organisation for Economic Co-operation and Development OECD. Participative web and user-created content: Web 2.0, wikis and social networking. Paris: Organization for Economic Co-operation and Development; 2007.

3. Parker, C. 301 Ways To Use Social Media To Boost Your Marketing. New York: McGraw Hill; 2011.

4. Boyd, D.M., Ellison, N.B. Social Network Sites: Definition, History, and Scholarship. Journal of Computer-Mediated Communication 2007; 13(1), 210-213.

5. Thackeray, R., Neiger, B.L., Hanson, B.L., MCKenzie. Enhancing Promotional Strategies Within Social Marketing Programs: Use of Web 2.0 Social Media. Health Promot Pract. 2008; 9:338.

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