Relationship of Consumer Involvement, Credibility of the Source of Information and Consumer Satisfaction on Purchase Decision of Non-Prescription Drugs

Author:

Kautsar Angga P.,Widianto Sunu,Abdulah Rizky,Amalia Hesti

Publisher

Elsevier BV

Subject

General Medicine

Reference27 articles.

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2. Bloch, Peter H (1982). “Involvement beyond the Purchase Process: Conceptual Issues and Empirical Investigation,” Advances of Consumer Research, 9, 413-417.

3. Brass, E.P., R. Lofstedt and O. Renn (2011). Improving the Decision-Making Process for Nonprescription Drugs: A Framework for Benefit–Risk Assessment. State of Art, Nature publishing group, Journal of Clinical pharmacology & Therapeutics. Vol. 90. No. 6.

4. Biswas, D., A. Biswas; and N. Das. (2006). “The Differential Effects of Celebrity and Expert.

5. Endorsements on Consumer Risk Perceptions,” Journal of Advertising, 35 (Summer), pp. 17-31. Clarke, K. and R. W. Belk. (1978). “The Effects of Product Involvement and Task Definition on Anticipated Consumer Effort,”Advances in Consumer Research, Vol.5, K.H. Hunt, ed. Ann Arhor, MI: Association for Consumer Research.

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