Measuring the Impact of Promotion Campaigns Intended to Educate Tourism Services Consumers from Romania Using Kelly's Theory-Reference-Cited by-同舟云学术

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Measuring the Impact of Promotion Campaigns Intended to Educate Tourism Services Consumers from Romania Using Kelly's Theory

Published:2012 Issue: Volume:46 Page:5558-5562
ISSN:1877-0428
Container-title:Procedia - Social and Behavioral Sciences
language:en
Short-container-title:Procedia - Social and Behavioral Sciences

Author:

Gabor Manuela Rozalia,Contiu Lia Codrina

Publisher

Elsevier BV

Subject

General Medicine

Reference25 articles.

1. Boterill, T.D., Crompton, J. L (1996). Two case study exploring the nature of the tourist's experience. Journal of Leisure Research, 28, 57-82.

2. Bouroche J. M. (1977). Analyse des donnŽes en marketing. Paris: Masson.

3. Buckenham, M. (1998) Socialization and personal change: a personal construct psychology approach, Journal of Advanced Nursing, 28(4), pp. 874-881.

4. Burke, M. (2001) The use of repertory grids to develop a user-driven classification of a collection of digitized photographs, proceedings of The 64th ASIST Annual Meeting, vol. 38, Information Today INC., pp. 76-92.

5. Buttle, F. (1985). Measuring Food Store Image Using Kelly's Repertory Grid, The Service Industries Journal, 5 (1), 79-89.

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