Innovation In Market Management By Utilizing Business Intelligence: Introducing Proposed Framework

Author:

Bahrami Mahdi,Arabzad S. Mohammad,Ghorbani Mazaher

Publisher

Elsevier BV

Subject

General Medicine

Reference13 articles.

1. Fred R. David. (2011), Strategic Management: Concepts and Cases, 13th ed., Pearson Prentice Hall.

2. L. Fuld, The New Competitor Intelligence, Wiley, New York, 1995.

3. Peyrot, M., Childs, N., Van Doren, D. And Allen, K, (2002), “An empirically based model of competitor intelligence use”, Journal of Business Research, Vol. 55 No. 9, pp.747-758.

4. Maria, F. (2005). “Improving the utilization of external strategic information”, Tampere University of Technology, Master of Science Thesis.

5. Davis, M. 2002. Using business intelligence for competitive advantage. CRMToday.

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