Purchasers’ Perception on Packaging Formal Design: A Comparative Case Study on Luxury Goods Merchandizing-Reference-Cited by-同舟云学术

Purchasers’ Perception on Packaging Formal Design: A Comparative Case Study on Luxury Goods Merchandizing

Published:2012 Issue: Volume:42 Page:436-442
ISSN:1877-0428
Container-title:Procedia - Social and Behavioral Sciences
language:en
Short-container-title:Procedia - Social and Behavioral Sciences

Author:

Chind Khwanrat,Sahachaisaeree Nopadon

Publisher

Elsevier BV

Subject

General Medicine

Reference8 articles.

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2. Wallschlaeger,C. & Busic-Snyder,C. (1992).Basic visual concepts and principles for artists, architects, and designers. United states of America: McGraw Hill companies.

3. Noel, H. (2009). Consumer behavior. Lausanne 6. AVA Publishing SA.

4. M. Meyers, H. & J. Lubliner, M. (1998). Marketer's guide to successful package design. Illinois: NTC Business books.

5. Consumer Behavior;Schiffman,2000

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