The Relationships between Personal Cultural and Professional Values and Marketing Ethics among the Academicians
Author:
Publisher
Elsevier BV
Subject
General Medicine
Reference17 articles.
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2. Bodkin, D.C., Stevenson, H.T. (2006). University Students’ Perceptions Regarding Ethical Marketing Practices: Affecting Change through Instructional Technique. Journal of Business Ethics. 72: 207-228.
3. Borkowski. S. C., and Y.J. Ugras (1998). Business students and ethics: A meta-analysis. Journal of Business Ethics 17 (August): 1117-1127.
4. Dibb, S., Simkin, L., Pride, W.M., & Ferrell,O.C. (2001). Marketing concepts and strategies. New York: Houghton Mifflin Co.
5. Dunfee, T.W., N.C. Smith, and W.T. Ross Jr. (1999). Social contracts and marketing ethics. Journal of Marketing 63, 14-32.
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